In August 2024, an Arabica lot from Sidama, Ethiopia received an excellent cupping score of 90.50 points and set a Cup of Excellence auction record of $445 per pound. Meanwhile, the remaining lots sold for an average of $24.64 per pound, greatly exceeding commercial coffee traded over the same period. This reality indicates that specialty…
An inquiry among ten industry experts regarding what defines the best coffee beans will rarely yield a consensus, a divergence that underscores the true complexity of the global market. Exceptional coffee is never the product of a fixed formula; rather, it represents a distinct expression of specific terroirs, microclimates, and the precise craftsmanship applied throughout…
In the world of professional roasters and true coffee connoisseurs, Specialty Coffee is far more than just a fancy label. It is a solemn commitment to a dedicated journey, from the farm to the final cup. In Vietnam, specialty green coffee bean is steadily asserting their position, not merely through volume, but through sophisticated flavor…
Would your brand accept a 20% loss in profit due to a mere 1% technical error? In the global coffee trade, black broken green coffee is far more than industrial waste; these are silent risk variables capable of eroding profit margins and destroying brand reputation in a single roast. At MeTrang Export, we define defect…
In the vibrant picture of the country’s agricultural industry, MeTrang Coffee Vietnam stands out as a symbol of steadfastness and aspiration to soar. Moving beyond merely producing quality coffee beans, we are proud to be the storyteller of the heritage, culture, and inner strength of the Vietnamese people through every cup of original coffee. To…
In the flow of Vietnam’s beverage industry, some names represent more than just a product; they are symbols of a heritage journey. MeTrang Coffee is a vivid testament to this. With over two decades of steadfast commitment to delivering the flavor of clean coffee to consumers, we have been writing the story of Vietnamese pearl…
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