Before coffee becomes a fragrant espresso or the familiar Vietnamese iced milk coffee, every story begins with the Green coffee bean. For brands, understanding green coffee is the shared language used when working with farmers, exporters, and logistics partners. At MeTrang Export, green coffee is approached in two parallel ways: as a trade commodity that…

For many years, Robusta has been associated with bold intensity, high caffeine, and a functional role in commercial blends – adding body, crema support, and kick. However, the emergence of fine green Robusta coffee is creating a very different picture. When grown, harvested, and processed under higher standards, Robusta can deliver a cup that is…

The term specialty coffee now appears everywhere, from café menus to social media, so it is easy to assume it simply means expensive coffee or a premium upgrade of commercial beans. In reality, specialty is first and foremost a quality and transparency standard, not a trend label. It also shapes how brands price, train staff,…